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- WORK HISTORY Creative Director WORLD WRESTLING ENTERTAINMENT ⎸ Stamford, CT June 2014 - October 2023
- • Developed and scripted high-impact promotional campaigns and visual content for weekly shows and live events across broadcast, digital and social platforms. • Managed teams of producers and editors to consistently deliver innovative copy, optimize department productivity and exceed project expectations. • Wrote pitch presentations, directed talent shoots, navigated high level feedback and oversaw all post-production processes and implementations. • Designed creative strategies to launch WWE Network's full streaming service and secured 1.7 million subscribers. Senior Writer/Producer/Editor FREELANCE ⎸ New York, NY February 2013 - June 2014
- • Scripted and produced high-quality visual content across wide range of WE tv programming to elevate awareness and drive viewership. • Developed custom digital video stories and promotional materials for media clients to enhance audience experiences. • Ideated with upper level executives and marketing departments to achieve and exceed project goals. Senior Writer/Producer/Editor OXYGEN MEDIA ⎸ New York, NY March 2009 - February 2013
- • Created high-level promotional material and copy for brand campaigns garnering 2 million+ viewership numbers. • Partnered with print, social and marketing teams to develop compelling and shareable brand stories that resonated with target audiences. • Oversaw team to execute defined visual objectives for full on-air network redesign to increase network visibility. Contract Video Producer BIG FUEL COMMUNICATIONS ⎸ New York, NY September 2008 - March 2009
- • Produced and edited advertising campaigns and long form digital pieces to meet client objectives. • Scripted engaging web stories as part of multidimensional enhancements for large scale product campaigns. • Developed and edited content for interactive online marketing presentations to drive awareness of project successes.
- Writer/Producer STRAND COMMUNICATIONS ⎸ New York, NY September 2001 - August 2008
- • Led innovative campaigns for product launches, new services and movie releases with clients like Time Warner Cable to successfully drive up user numbers. • Wrote and produced impactful, exciting and authentic content for range of highly watched live talk shows under deadline pressure. • Collaborated with team members on campaign ideation, timeline executions and budgetary goals to exceed client expectations and increase ROI.
- NBC Page NATIONAL BROADCASTING COMPANY ⎸ New York, NY September 2000 - September 2001
- • Worked with talent department at Saturday Night Live to support production needs for guest hosts and musical guests through rehearsals and live shows. • Assisted promos team for Channel 4 and provided logistical support for Macy's Thanksgiving Day parade. • Demonstrated superior professionalism while delivering engaging tours.
- EDUCATION UNIVERSITY OF MASSACHUSETTS ⎸ Amherst, MA Bachelor of Arts - Communication
- • Minor: English
- • Study Abroad: Siena, Italy (Italian Studies)
- • Cum Laude graduate SKILLS
- Video Editing: Avid, Adobe Premiere | Copywriting | Content Creation | Communication Strategies
- Multimedia Production | Budget Management | Cross-Functional Collaboration | Campaign Presentation
- Creative Team Leadership | Interpersonal Communication | Digital Marketing REFERENCES AVAILABLE UPON REQUEST