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EXPERIENCE
Charter Communications, Stamford, CT 2024 – PresentManager, Marketing & Creative Strategy • Conceptualize strategies for naming, messaging, and marketing new products, services, and platforms to establish and drive brand identity.• Collaborate with internal teams and agencies to create compelling content showcasing Spectrum advancements and customer benefits. • Provided creative input for the 2024 Spectrum brand launch, influencing visual campaigns and messaging frameworks that contributed to the overall implementation.
World Wrestling Entertainment, Stamford, CT 2014 – 2023Creative Director • Scripted, produced, edited and led teams in the development of high-impact promotional campaigns and video content for up to four weekly shows and live events across broadcast, digital and social platforms.• Concepted, wrote, produced, and edited event branded opening visuals, energizing live and streaming audiences by featuring key talent and storylines in unique ways. • Conceptualized and edited long-form and short-form original content for the successful launch of WWE Network, contributing to the acquisition of 1.7 million subscribers. • Pitched and directed shoots involving up to 30 talent, creating compelling content to promote WWE tentpole events, including SummerSlam and WrestleMania, driving audience engagement.
Freelance, New York, NY 2013 – 2014Senior Writer/Producer/Editor • Scripted, edited, and produced high-quality visual promotion for WE tv reality series to drive viewership. • Developed digital video stories for YouTube and social platforms to boost brand engagement and cast affinity. • Partnered with senior executives to create and implement content strategies for new show launches, resulting in elevated audience numbers.
Oxygen Media, New York, NY 2009 – 2013Senior Writer/Producer/Editor • Developed, pitched, produced and directed compelling campaigns to promote upcoming and ongoing series, achieving over 2 million viewers. • Led partnerships with print, social media, and marketing teams to create engaging and integrated promotional opportunities that expanded the network’s reach and visibility.• Served as a key member of the creative team responsible for transitioning all visual assets through a full on-air network redesign to enhance brand recognition.
Big Fuel Communications, New York, NY 2008 – 2009Contract Video Producer • Produced and edited advertising campaigns and long-form digital pieces to meet client objectives and marketing goals.• Scripted engaging web stories as part of multidimensional enhancements for large-scale product campaigns, increasing online engagement.• Developed and edited content for interactive online marketing presentations and client testimonial features for public website to showcase success stories and attract new partnerships.
Strand Communications, New York, NY 2001 – 2008Writer/Producer • Led innovative product and service launch campaigns for Time Warner Cable platforms, successfully expanding user engagement.• Wrote and produced promotional content for highly watched daily live talk shows while writing, filming, and editing quick turnaround content for same day airings. • Managed campaign partnerships to ensure the timely execution of pitch materials, concepts, and deliverables, exceeding client expectations while maintaining budgets.
NBC Universal, New York, NY 2000 – 2001NBC Page • Supported Saturday Night Live’s talent department with casting logistics and on-set coordination for guest hosts and musical guests, ensuring a first-class talent guest experience.• Assisted the Macy’s Thanksgiving Day Parade and Chanel 4 creative teams, coordinating on-site logistics and production operations. EDUCATION
University of Massachusetts, Amherst, MA Bachelor of Arts in CommunicationsUniversita per Stranieri, Siena, Italy (Study Abroad) SKILLS
Content Strategy | Marketing Campaigns | Brand Messaging | Video Production | Event Promotion | Script Writing | Agency Partnership | Project Management | Content Marketing | Audience Engagement | Editing & Producing | Social Media Content
Charter Communications, Stamford, CT 2024 – PresentManager, Marketing & Creative Strategy • Conceptualize strategies for naming, messaging, and marketing new products, services, and platforms to establish and drive brand identity.• Collaborate with internal teams and agencies to create compelling content showcasing Spectrum advancements and customer benefits. • Provided creative input for the 2024 Spectrum brand launch, influencing visual campaigns and messaging frameworks that contributed to the overall implementation.
World Wrestling Entertainment, Stamford, CT 2014 – 2023Creative Director • Scripted, produced, edited and led teams in the development of high-impact promotional campaigns and video content for up to four weekly shows and live events across broadcast, digital and social platforms.• Concepted, wrote, produced, and edited event branded opening visuals, energizing live and streaming audiences by featuring key talent and storylines in unique ways. • Conceptualized and edited long-form and short-form original content for the successful launch of WWE Network, contributing to the acquisition of 1.7 million subscribers. • Pitched and directed shoots involving up to 30 talent, creating compelling content to promote WWE tentpole events, including SummerSlam and WrestleMania, driving audience engagement.
Freelance, New York, NY 2013 – 2014Senior Writer/Producer/Editor • Scripted, edited, and produced high-quality visual promotion for WE tv reality series to drive viewership. • Developed digital video stories for YouTube and social platforms to boost brand engagement and cast affinity. • Partnered with senior executives to create and implement content strategies for new show launches, resulting in elevated audience numbers.
Oxygen Media, New York, NY 2009 – 2013Senior Writer/Producer/Editor • Developed, pitched, produced and directed compelling campaigns to promote upcoming and ongoing series, achieving over 2 million viewers. • Led partnerships with print, social media, and marketing teams to create engaging and integrated promotional opportunities that expanded the network’s reach and visibility.• Served as a key member of the creative team responsible for transitioning all visual assets through a full on-air network redesign to enhance brand recognition.
Big Fuel Communications, New York, NY 2008 – 2009Contract Video Producer • Produced and edited advertising campaigns and long-form digital pieces to meet client objectives and marketing goals.• Scripted engaging web stories as part of multidimensional enhancements for large-scale product campaigns, increasing online engagement.• Developed and edited content for interactive online marketing presentations and client testimonial features for public website to showcase success stories and attract new partnerships.
Strand Communications, New York, NY 2001 – 2008Writer/Producer • Led innovative product and service launch campaigns for Time Warner Cable platforms, successfully expanding user engagement.• Wrote and produced promotional content for highly watched daily live talk shows while writing, filming, and editing quick turnaround content for same day airings. • Managed campaign partnerships to ensure the timely execution of pitch materials, concepts, and deliverables, exceeding client expectations while maintaining budgets.
NBC Universal, New York, NY 2000 – 2001NBC Page • Supported Saturday Night Live’s talent department with casting logistics and on-set coordination for guest hosts and musical guests, ensuring a first-class talent guest experience.• Assisted the Macy’s Thanksgiving Day Parade and Chanel 4 creative teams, coordinating on-site logistics and production operations. EDUCATION
University of Massachusetts, Amherst, MA Bachelor of Arts in CommunicationsUniversita per Stranieri, Siena, Italy (Study Abroad) SKILLS
Content Strategy | Marketing Campaigns | Brand Messaging | Video Production | Event Promotion | Script Writing | Agency Partnership | Project Management | Content Marketing | Audience Engagement | Editing & Producing | Social Media Content